In its latest effort to engage and educate consumers via social media and interactive marketing tools, Yamaha Corporation of America today announced the launch of the Yamaha Keyboards USA Channel on YouTube.

The channel currently features videos that showcase the capabilities of the Piaggero ultra portable digital piano and the award-winning Tyros 4 arranger workstation keyboard.

The Piaggero NP-V80 Intelligent Arpeggiator demonstration offers a fun, informative look at how this compact digital piano tailors keyboard grooves to the sound a player chooses. By simply selecting a Voice and playing a chord, the arpeggiator helps any player sound like a pro.

The Christmas Song video, as performed on the Tyros 4 using the Christmas Ballad Style, features the Super Articulation 2 Clarinet Voice and shows how the instrument can connect to a karaoke display on a television screen or monitor.

With Pop-Up Video-style pieces of informational text appearing throughout the demo, the Earth Song Demo provides a quick overview of the Vocal Pop Style on the Tyros 4. The main Voices played are SA2 Harmonica and SA2 Rock Hero, with audio captured using the Tyros 4 built-in audio recorder.

Christmas Time is Here, features the Yamaha Tyros 4 and a talented guest vocalist. In this video, the singer's microphone is plugged directly into the Tyros 4, adding amazing dynamics, EQ, reverb and delay. The audio in the video was captured using the Tyros 4's built-in audio recorder.

This channel is a fun, dynamic way we can share our knowledge of Yamaha instruments with the music community, said Dane Madsen, Digital Piano Marketing Manager, Yamaha Keyboard Division. We are committed to leveraging social and interactive media to stay connected with our customers by providing them with content to help enhance their musicianship.

The exciting new channel is consistent with the mission of the companys newly created Customer Experience Group (CEG) and illustrates Yamaha continuing inroads into web-based initiatives via social media and interactive marketing.

Yulianna Avdeeva, performing on a Yamaha CFX concert grand piano, was awarded the First Prize in the finals of the 16th Frederic Chopin International Piano Competition, in Warsaw, Poland, on October 20, 2010.

Avdeeva's victory marked the latest milestone in the short but distinguished history of the new handcrafted concert grand piano. Earlier this year, Yamaha Artist Claire Huangci won the Eighth National Chopin Piano Competition in Miami, playing the CFX. This strong American debut for the new piano model built on the First Prize win performed by artist Cho Seung-jin at 2009's Hamamatsu International Piano Competition, also on a CFX.

This win continues the CFX's ‘perfect record’ in battle thus far, said Paul Calvin, Vice President and General Manager, Keyboard Division, Yamaha Corporation of America. The piano's powerful sound projection, balanced with its singing legato, delicate pianissimos and rich palette of tonal colors, enable artists to create performances of unmatched beauty and individuality. This result confirms our belief that the CFX stands on its own as the best piano in the world.

Introduced in January 2010 in the United States, the 9' CFX concert grand is Yamaha's flagship model and incorporates the sum total of Yamaha's piano manufacturing expertise and technology and replaces the acclaimed CFIIIS concert grand piano.

In addition to drawing on its 108-year heritage of manufacturing the world's finest pianos, the instrument represents 19 years of research and development conducted by Yamaha craftsmen, designers and engineers, to create this extraordinary handcrafted piano, explains Mark Anderson, Marketing Director, Yamaha Keyboard Division. The process culminated with a series of top-secret, in-depth evaluation sessions conducted in New York, Paris and Tokyo with top artists and Yamaha artist services over the last few years.

According to Yamaha Corporation of America Senior Vice President Rick Young, With its outstanding expressiveness and power, the CFX is quickly establishing a reputation for serving the needs of the most discriminating performing artists. Yamaha is thrilled to see the CFX continue to have such a profound impact upon the competition stage. We congratulate Yulianna Avdeeva on her much-deserved triumph.

BUENA PARK, Calif. — With this month's release of a new Operating System for its E3 series Disklavier pianos, Yamaha today affirmed that its entire consumer line of award winning reproducing instruments is now compatible with the company's updated Disklavier app (version 1.1.1), available for download in the Apple iTunes store.

The free App, introduced last June for Mark IV model Disklavier pianos, enables WiFi remote control of the instrument using an Apple iPod Touch, iPhone or iPad. At the touch of a button on any of these devices, the user can control many Disklavier performance functions, including selection and playback of sources, albums and individual songs; volume, basic record and song titling, balance, transpose and part cancel.

In addition, the App can be used to control playback of Disklavier Radio, an unlimited, subscription-based service that lets users listen to hundreds of fully orchestrated songs 24/7 over the Internet, which are then performed live on the Disklavier.

Yamaha's goal is to make it as convenient as possible for Disklavier users to control and enjoy their instrument, said Jim Levesque, Disklavier Marketing Manager, Yamaha Corporation of America. Since many of our users already own an iPhone, iPad or iPod Touch, now they can simply reach into their pocket, open our app and immediately enjoy any performance from anywhere in their home.

19 May 2010. Dealers and customers of the Austrian piano company can now select their Bosendorfer grand and upright pianos in a concert hall-like setting. The newly completed Selection Center in Wiener Neustadt makes playing and selecting the famous instruments a special sonic experience and is an important investment in the company's future.

Vienna, Austria Concert grand pianos are generally used in large rooms. Special consideration was given to this fact in the acoustic planning of Bosendorfers new crown jewel. Diffusely scattering, tiered wall and ceiling elements eliminate live reflections and echoes, without removing the sound itself through absorption. The result is a 210-square-meter concert hall atmosphere. It allows the unique sonic signature of Bosendorfer pianos to unfold optimally. With todays opening of the new Selection Center in the presence of numerous representatives of politics, culture and business, Bosendorfer and its proprietor Yamaha reveal their trust in the special Viennese sound of Bosendorfer instruments and in the strengths they have in common. This investment, particularly during economically challenging times, is intended to lend impetus to the piano market and support trade partners in their sales work.

Collaboration Between Bosendorfer and Yamaha

The new collaboration between Bosendorfer and Yamaha opens up new market opportunities for both brands. Bosendorfer is thereby able to access enormous marketing and PR resources. The companies' successful joint appearance at the major music trade shows in Anaheim in January (NAMM) and in Frankfurt in March (Bosendorfer was most recently represented there in 2003) has already caused a sensation within the industry. The integration of Bosendorfer grand and upright pianos into the global distribution network of Yamaha will reinforce the presence of Bosendorfer instruments in all regions of the world. Yamaha salespersons and technicians experience the special features of the Viennese sound and Bosendorfer instruments in special training programs. Already at the end of March, the relocation of management, parts of sales and distribution, as well as marketing from Viennas Fourth District to Wiener Neustadt could be completed according to plan. New, modern office space is available to employees. Integrating all business areas under a single roof assists communication and cooperation among the individual work areas as well as helping to create a common understanding for production processes and customer necessities.

Bosendorfer Remains True to its Viennese Roots

The companys 182-year history and the special sonic character of Bosendorfer instruments are inextricably linked to Vienna. In the future, Bosendorfer will continue to remain true to its Viennese history. Thus, the piano manufacturers exposure in Vienna's concert halls, as well as in the capitals music educational institutions, will continue. A fleet of loan instruments, serviced by experienced Bosendorfer concert technicians, will be available in the new Bosendorfer Service Center in Viennas Tenth District for this purpose.

The New Bosendorfer Hall in Viennas Mozart House

The Bosendorfer Hall tradition in Vienna will also be retained. At Domgasse 5, not far from St. Stephans Cathedral, in the only one of Wolfgang Amadeus Mozarts Vienna apartments to be preserved to this day, Bosendorfer Hall will find its new home. I assure you that its a marvelous place here, Mozart said of his adopted city of Vienna. The Mozart House in Viennas First District (formerly known as the Figaro House), in which the musical genius lived from 1784 through 1787, will be the marvelous location for the continuation of the popular Bosendorfer concerts as of autumn 2010. A commensurate agreement was recently made with the Mozarthaus Vienna Errichtungs und Betriebsgesellschaft, a Wien Holding company. The details as well as the program will be introduced jointly before the summer.

Bosendorfer Downtown

More than ever, the heart of Bosendorfer in Vienna remains Bosendorfer Downtown, which has been operated in Viennas Musikverein since 1913. The companys corporate headquarters is located at this address sales for Austria and Switzerland operate here, and prospective customers, artists, professors, students and friends of the Bosendorfer company come here for discussions or private concerts.

The Foundation has Been Newly Laid. The Company Looks to the Future.

The companys restructuring (including reorganization of sales and marketing), begun last year, could be completed. The goal of all measures, which were undertaken with the intensive involvement of the workers' council, was to strengthen sales and improve cost structure, as well as to adjust production capacities to the global market situation and realistic sales expectations. The joint, dynamic market appearance with Yamaha, the successfully completed restructuring and the retention of the products' high standard of quality are creating a stable basis for continuing to bring the touching sound of Bosendorfer pianos from Austria throughout the world in the future.